Agora is to open a new office in Medellín to become a strategic ally in public affairs and strategic communications to regional, national, Latin American and multinational companies based in Antioquia.
Agora will provide local consultancy services at a national level driven by a team of public affairs and strategic communications professionals based in Bogotá and Medellín as well the network of Agora offices that span Latin America from their bases in Argentina, Mexico and Brazil.
Ómar Aponte, the former Head of Internal and External Communications at Bancolombia, will head up operations in Medellín, having had ample experience of working in the city. He is an expert in business reputation, corporate affairs and crisis management.
At Bancolombia, Ómar designed and implemented corporate affairs and external communication strategies for Colombia, Panamá, El Salvador, and Guatemala, helping to position the bank as a leader in the region. During his extensive career, he has been a Professor at the Javeriana and Sergio Arboleda universities, advised the Mayor of Bogotá and worked as economics editor for City TV.
He has a degree in social communications from the Universidad Javeriana, specializing in management of global markets, and twenty years’ experience in external and internal corporate communications, public affairs, brand management and crisis management in the financial, aeronautics, consumer and education sectors, among others.
Agora will be the first company in Medellín to offer the market a comprehensive range of these services including public affairs, strategic communications and digital communications.