Rogelio will be leading the Mexican team supported by his vast experience, with a view to boosting the agency’s presence in the market and turning Ágora into a pacesetter.
“I am very excited about teaming up with an outstanding group of professionals, who are eager to work outside the box and stand out from the current mainstream players of the market. My goal is to leverage and capitalize every opportunity, by ensuring senior dedication, long-term relationships and business results”, stated Mr Blanco.
“Rogelio is joining us at a moment of consolidation for Untold_ in the Mexican market. I am confident that his vast experience in the industry will further boost the growth of the Ágora team” explained Darío Straschnoy, CEO and Founder of Untold_.
Rogelio has 18 years of experience in communication consulting. He is an expert in crisis communications, corporate communications, and financial and consumer goods communications. He has also recently engaged in the sphere of public affairs.
He spearheaded the development of communication strategies for different companies in the United States, Europe, South America and Mexico. He was also the Managing Director of two major communications and public affairs firms in Mexico, turning LLYC into the undisputed leader of the Mexican market.
He has provided advisory services to different companies and organizations such as Cemex, Comex, GNP, Credit Suisse, Advent International, Canon, Fiat, Mead Johnson, Goldcorp, Autlán, Deloitte, EGADE, Nacional Monte de Piedad, Marca México (CPTM), Agrobio, ICA, OHL, Peñafiel, among others.
Rogelio obtained his degree in marketing at the UVM, and took postgraduate studies in Strategic Marketing at the same school, as well as a specialization course in Sales Consultancy at the ITAM. As part of his academic activities, he is a visiting professor at the Institutional Communication Master’s Program of the Universidad Panamericana.