THINKING

CORONAVIRUS – EMOTIONS AND TOPICS OF INTEREST IN LATIN AMERICA

This is a moment to think about our clients’ reputation and support with analysis and responsible monitoring. That’s why we are preparing a weekly summary of digital conversations in Argentina, Brasil, Chile, Colombia, Mexico and Peru around COVID-19, focused on emotions and topics of interest in each country.

Our analysis is made on public posts of common users in social media, and we know each country has its own dynamics – WhatsApp’s dominance in Brazil may justify a smaller number of posts coming from that country, to exemplify that. Even so, we believe this study serves as a base for having a perception of the local scenario, with a special light on sentiment and key subjects.

In March, several Latin American regions intensified their isolation measures, with emphasis on the adoption of quarantine. With the beginning of April, the emotion of mistrust gained prominence. With the prolongation of social isolation, Latin Americans have doubts about the effectiveness of the measure and also about the state of the economy in the medium and long term.

In case you have a specific demand around this topic, our Data Intelligence team is ready to create a deep dive into specific data. We are together in this moment of uncertainty, guaranteeing the smallest impact possible in Latin America’s social, political and economical dynamics.

You can download the reports below:

Update April 8th 2020

Update April 2nd 2020

Update March 25th 2020

Update March 18th 2020