Karem Contreras

COLOMBIA

Karem has been executing communications strategies for multinationals and Colombian companies since 2016. She has worked for a range of companies including: Renault, General Motors, Royal Enfield, Grupo JER, Parque Arauco, Edgewell, Pernot Ricard, Fondo Nacional de Turismo FONTUR, Termotasajero, and Super Intendencia de Servicios Públicos y Domiciliarios and has especially close ties with the health sector and companies such as MSD, Bayer, Boehringer Ingelheim, Biogen, Shire, Vitalis, Hospital Universitario San Ignacio HUSI, and Reprotec, among others.

She has managed clients’ relationships with national and regional media organizations, prepared perception and communications diagnostics, planned product and event communications, produced conversation materials and protocols, executed online and real-world campaigns, trained spokespeople and handled communication crises.

She has a degree in Journalism from the Universidad Externado de Colombia.

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Karem has expertise in:

  • Media relations
  • Strategic planning.
  • Managing corporate crises.

Talk to her about:

  • The role of a corporate spokesperson.
  • Trends in communications.
  • How to create internal value for companies.

Latest challenges:

  • Constructing a Communications Model for the Centro Javeriano de Oncología at the HUSI.
  • Media management to increase visibility for the Reprotec brand.
  • Development of perception-diagnostics for Renault - Sofasa.