NEWS

Tuesday 19 July, 2022
Etermax chooses Ágora as its new regional communication agency

Ágora has been chosen by international technology company etermax as its new strategic communication agency. Their work together aims to reinforce etermax’s strategic positioning in the country and the region.

Founded in 2009 by Maximo Cavazzani, etermax is a global company, a creator of global consumer brands that entertain, connect and add business value. Its gaming division has exceeded 800 million downloads, positioning it as a leader in the development of social games such as Preguntados and Apalabrados. Made up of over 500 collaborators and teams in Argentina, Uruguay, Germany, Brazil, Colombia and Mexico, the company has divisions in Brand Gamification, Artificial Intelligence, and recently announced three lines of videogame development: Web 3, virtual reality and new formats of social and interactive entertainment.

Federico Bugallo, Country Manager for Argentina, said “etermax is one of the most innovative companies on the market. The fact that they chose us as their agency confirms our integrated communication and creativity capacities and challenges us to go down the path of innovation to always offer better proposals to our clients.”

María Soledad López, etermax Chief Communications Officer, added “It adds a great deal of value to join forces with a major regional agency. Our expertise over the last twelve years in the international technology industry leads us to always aim as high as possible and make strategic alliances with partners that allow us to reach new communities with our projects, inspiring them and encouraging curiosity.”

With the arrival of etermax, Ágora continues to grow in the region and add to its top-level client portfolio.