Ágora has been chosen by Kia Argentina, a South Korean car manufacturer, as their new strategic communication agency.
This joint work aims to build a strategic positioning to further integrate communications and amplify them in coordination with the brand’s influencers.
“Working with Kia represents a huge challenge. We are proud to have their confidence to continue consolidating their position, to bring them closer to their local audiences”, declared Federico Bugallo, Country Manager for Argentina.
Lucas Budman, Sales, Marketing and Product Manager of Kia Argentina, added: “The automotive industry is constantly changing and is highly challenging. In this sense, it is necessary to be dynamic and also strategic when communicating in order to achieve our goals and come closer to our audience. We are sure that Ágora is the ideal partner to accompany us on this path”.