Digital Advocacy

The potential and risks of the digital world are part of a business’ vision of public affairs, corporate communications and reputation management. The accelerated pace of the digital world and the explosion in the use of social networks bring with them new opportunities and risks that should be evaluated and managed.

We identify information trends in the digital universe, analyzing the digital reputation of our clients and executing plans to strengthen them.

We prepare our clients with studies of potential risk to digital reputations, put together protocols to handle digital risk, and provide advice during crisis situations.

We identify and classify digital influencers (on social networks and search engines) and create programmes to build relationships with them. We create content to feed the digital channels of our clients (content grids, informational graphics, animations, videos).