Ana Gutiérrez de Piñeres


Ana has 13 years’ experience in the field of digital communications working in the media, advertising and public relations sectors.

She has been a journalist for, Terra NetWorks and the JetSet magazine website published by Publicaciones Semana en Colombia. She has been the Director of the Content Generation and Community Management Department at the Leo Burnett advertising agency in Colombia and subsequently spent 5 years leading the digital communications team at Burson Marsteller in the same country, where she managed projects for local and regional clients in different industries.

She holds a professional degree from the Faculty of Social Communications and Journalism (Universidad de la Sabana) and a Masters in Digital Transformation and Business Development (OBS Business School and Universitat de Barcelona).


Ana has expertise in:

  • Digital communications.
  • Digital strategy.
  • Connecting with key active digital audiences.
  • Social media listening.

Talk to her about:

  • Digital transformation.
  • Communication trends in digital environments.
  • Communications during crisis situations.
  • Digital Marketing.

Latest challenges:

  • Developing digital presence and corporate narrative for the social security business sector.
  • Identifying the digital context for initiatives in the pharmaceutical and personal care sectors.
  • Mapping the digitally active stakeholders in the pharmaceutical sector.