Milena Herdeiro

HEAD OF STRATEGIC COMMUNICATIONS - BRAZIL

Milena has fifteen years’ experience in the areas of strategic communication and public relations. She has experience in conceiving ambitious projects in the public and private sectors.

She started her career in these specialities in Brasília, leading projects for public institutions, such as Embratur and Denatran. In Rio de Janeiro, she advised companies such as Furnas Centrais Elétricas, BP Brasil, and Grupo Estácio. Milena was also responsible for developing special projects for TIM Brasil and Eletrobras, the largest energy company in the country, where she prepared the internal communication unification plan.

At the International Exhibition in Zaragoza, she was in charge of the public relations area of Brazil, serving the ministries of Environment and International Relations.

Graduated in journalism and specializing in marketing at PUC-Rio, she dedicated five years to economic journalism in Brasília. During this period he learned about the relationship between politics and the economy.

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Milena has expertise in:

  • Strategic Communications
  • Content
  • Crisis Management

Talk to her about:

  • Communication and Sustainability
  • Infrastructure business
  • Brazilian challenges

Latest challenges:

  • Support customers to reinvent their communication by uniting online and offline universes