Nathalie Folco

HEAD OF INNOVATION AND DATA INTELLIGENCE

Nathalie Folco has an eight-year experience in digital communications and built a career at IPG, specifically with Analytics. She created custom-made analysis for several clients – as the likes of Aon, Bayer CropScience, Electronic Arts, Hyperapharma, Kroton, Itaú and TIM. Lately, led teams formed by specialists in Digital Content and Creativity, being responsible for multidisciplinary projects focused on innovation, data science and digital strategy to bring solutions-oriented ideas to unprecedented client challenges.

Graduated in Social Communications, Nathalie started her career as a journalist for Editora Europa’s Computer Arts Brasil magazine. Interviewing design genii such as Joshua Davis and Stephan Sagmeister, she got inspired to learn more about the digital environment and also technology, which lead her to be a specialist in the digital market.

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Nathalie has expertise in:

  • Multidiscipliary Content
  • Data Intelligence
  • Digital Strategies

Talk to her about:

  • Analytics
  • Digital Communications
  • Influencer coordination

Latest challenges:

  • Running multidisciplinary teams