Rogelio has 18 years of experience in communication consulting. He is an expert in crisis communication, corporate communication, and financial and consumption communication. He has also recently engaged in the sphere of public affairs.
He spearheaded the development of communication strategies for different companies in the United States, Europe, South America and Mexico. He was also the Managing Director of two major communication and public affairs firms in Mexico, turning LLYC into the undisputed leader of the Mexican market.
He has provided advisory services to different companies and organizations such as Cemex, Comex, GNP, Credit Suisse, Advent International, Canon, Fiat, Mead Johnson, Goldcorp, Autlán, Deloitte, EGADE, Nacional Monte de Piedad, Marca México (CPTM), Agrobio, ICA, OHL, Peñafiel, among others.
Rogelio obtained his degree in marketing at the UVM, and took postgraduate studies in Strategic Marketing at the same school, as well as a specialization course in Sales Consultancy at the ITAM. As part of his academic activities, he is a visiting professor at the Institutional Communication Master’s Program of the Universidad Panamericana.