Santiago has twenty years’ experience in the field of public relations, corporate and political communication and communication during a crisis.
He has led projects across Latin America for companies in industries such as mass retail, technology, agribusiness, laboratories, biotechnology, mining and energy. He has worked with companies such as Walmart, Nestlé, Monsanto, YPF, Sony, Gerdau, Disney, SLB, Roche, Sanofi, Quilmes, DTV, Motorola, Intel, Adidas, TYCO, Unilever, Danone, and Banco Hipotecario.
He has been Regional Director of the Public Affairs Practice at Burson-Masteller América Latina, where he also acted as General Manager for Argentina; Executive Director of Ipsos-Mora y Araujo and Director of Public Opinion for Latin America; Executive Director of the think tank Grupo Sophia and Manager of Institutional Relations and Communication at Telecom Personal. He is the Director of the Masters course in Political Marketing at the Universidad del Salvador and a Professor in the Post-Graduate course in Public Affairs at the Universidad Católica Argentina.
He has a degree in Political Sciences specializing in International Relations (Universidad Católica Argentina) and a Postgraduate Degree in Business (IAE).