THINKING

UNVEILING REPUTATION AND LEADERSHIP
UNVEILING REPUTATION AND LEADERSHIP

Ágora Public Affairs & Strategic Communications and Briyah Institute have joined efforts to promote collaborative research on corporate reputation and leadership in the institutional relations environment and its impact on public policies.

The study Unveiling Reputation and Leadership: an analysis on how leaders should engage in public debate and societal issues heard 35 executives from companies with a presence in the United States, Europe and Brazil.

Data reveal that 77% of participants consider that companies should position openly on policy issues, but only 26% stand they should also position on political issues.

The role of corporate reputation was also assessed in the research and its importance is reassured: 97% of respondents consider that reputation can support the management of institutional interests.

Regarding the executive’s public positioning, 68% of respondents say that company leaders should position on policy issues, but only 20% said they should position on political issues.

These are just a few findings of the research. Access the full material for the complete analysis.